The project’s purpose refers to the overarching reason for its existence and the desired outcome or benefit it aims to achieve. It provides a clear understanding of why the project is being undertaken and what it seeks to accomplish. The purpose statement sets the direction and guides the project’s activities, decisions, and deliverables throughout its lifecycle.

The project’s purpose typically aligns with the organization’s strategic objectives and is derived from the identification of a business need or opportunity. It can vary depending on the nature of the project and the specific goals it aims to fulfill. Some common examples of project purposes include:

  1. Addressing a Business Problem: Projects may be initiated to resolve a specific business problem or challenge. The purpose could involve improving operational efficiency, reducing costs, or addressing customer dissatisfaction.
  2. Seizing Business Opportunities: Projects may be undertaken to capitalize on emerging opportunities in the market. This purpose could involve developing new products or services, entering new markets, or expanding the organization’s capabilities.
  3. Enhancing Organizational Performance: Projects may focus on improving overall organizational performance by implementing process improvements, technology upgrades, or organizational changes. The purpose is to enhance productivity, quality, or customer satisfaction.
  4. Compliance and Regulatory Requirements: Projects may be driven by the need to comply with industry regulations, legal requirements, or standards. The purpose is to ensure the organization operates in accordance with applicable laws and regulations.
  5. Strategic Initiatives: Projects may align with the organization’s strategic goals and initiatives. The purpose could involve pursuing new business strategies, implementing strategic initiatives, or supporting organizational growth and competitiveness.
  6. Innovation and Research: Projects may be initiated to foster innovation, research new technologies, or develop prototypes. The purpose is to explore and create new opportunities for the organization.

Clearly defining the project’s purpose is crucial as it provides a shared understanding among stakeholders and guides decision-making throughout the project. It helps set project objectives, defines success criteria, and ensures that project activities remain aligned with the intended outcome. The purpose statement serves as a reference point and helps stakeholders stay focused on achieving the desired results.

By Morgan

CBAP and PMI-ACP with over 20 years of Project management and Business Analysis experience.