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SWOT Analysis

Morgan T. LeeSWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in an issue, idea, product, project, or opportunity. It involves defining the problem/opportunity and identifying the internal and external factors both positive and negative to help achieve an objective.

Strengths: Internal characteristics that give it an advantage. What do we do well?.
Weaknesses: Internal characteristics that are a disadvantage. What can we improve?.
Opportunities: External factors that allow for improvement. How can we use these opportunities?
Threats: External factors that can do harm. What can this hurt us and how can we avoid them?

SWOT Analysis Template

Download: SWOT Analysis Template (351)

Posted in Business Analyst, Techniques.

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