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Brainstorming Techniques

Morgan T. Lee

Brainstorming is a great technique that can help a group discuss various problems and opportunities and help generate a wide variety of ideas. By, not limiting the number of ideas that individuals or groups can come up with in a given time frame, great ideas including the unexpected or “outside of the box” ideas can be identified.

There are a number of different brainstorming techniques for both individuals and groups. Some of these techniques include Guided Brainstorming, Directed Brainstorming, Idea or Mind Mapping, Group Passing Technique, Nominal Group Technique, and there is even a brainstorming technique to generate questions for brainstorming sessions called “Questorming.”

The ideas generated from each brainstorming session should be made visible to all involved stakeholders either during the session for immediate feedback, distributed the list quickly after the session has ended so that individuals can offer clarification and approval on the list or a combination of the two.

For each Brainstorming session, you should:

  • Define the goal of the session;
  • Determine the type of session;
  • Identify the stakeholders involved;
  • Set a time limit for brainstorming ideas;
  • Record as many ideas, as you can at the given time;
  • Set a time to evaluate, prioritize, and rate ideas; and
  • Send the list to the stakeholders after the session is over.

There are a number of ways to record the ideas from each session, using recording equipment, whiteboard, static paper, flip charts, electronic formats, or sticky notes can all help during your brainstorming session. You may have to try out a few of the brainstorming techniques before you find what works best for you and your group. Good luck and keep those ideas flowing.



Posted in Article, Business Analyst, Techniques.

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